Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without. For 25 years Under Armour has created state-of-the-art products engineered to solve problems and make athletes better.
Where it all started
In 1996, the former University of Maryland American football player Kevin Plank created a shirt that wicked sweat faster than anything else out there, keeping athletes cool, dry and light. It was an idea that created more than a shirt and a brand—it changed the performance apparel game forever.