The pursuit of better
Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without. For 25 years Under Armour has created state-of-the-art products engineered to solve problems and make athletes better.
Where it all started
In 1996, the former University of Maryland American football player Kevin Plank created a shirt that wicked sweat faster than anything else out there, keeping athletes cool, dry, and light. It was an idea that created more than a shirt and a brand—it changed the performance apparel game forever.
UA Mission
We started with one T-shirt that gave athletes an undeniable advantage, and we ended up completely changing the way athletes dress. Today, innovation is our lifeblood and the key to delivering on our Brand Vision: to inspire you with performance solutions you never knew you needed and can’t imagine living without.
UA Coldgear
WEAR THIS TO FEEL WARM, DRY & LIGHT.
This is the layer athletes trust when the mercury drops. ColdGear eliminates the need to wear heavy, bulky gear in cold weather.
UA Heatgear
WEAR THIS TO FEEL COOL, DRY, AND LIGHT.
The original innovation our founder dreamed up while sweating under the summer sun. This super-breathable fabric wicks sweat and regulate body temperature so you feel cooler, drier, and lighter than ever
